RAYL Innovations Inc, a Vancouver BC (Canada) based FinTech, launched by a group of seasoned, banking and technology professionals from around the world in 2020, aims to reinvent and reinvigorate the merchant payment platform, offer an ERP (Enterprise Resource Planning System) to the SMEs (Small and Medium Enterprises) to manage their business online and offer unique opportunities to the users by creating a Community and and Ecosystem for and form its users.
We set ambitious targets for 2022: transform the way thousands of SME in Canada manage their businesses. By bringing an integrated ERP for SMEs to market in the form of “Software-as-a-Service” we aim at improving the competitive position of the backbone of the economy, the SMEs.
We’ll consider 2022 successful if we are able to meet the following customer metrics:
Furthermore, we aim to achieve that on “Trust Pilot” or other Industry qualitative benchmark tracker, RAYL will achieve a 75% or more highly satisfied rating. Through independent validation receive unprompted awareness of 45% as the most trusted and transparent merchant payment platform in Canada.
The Company’s financial performance is equally important, though owing to our scale up plans, financial metrics in Y1 are not the most critical ones to watch.
To achieve the Y1 revenue target, we need to onboard 4,000 customers with a bias of 75% subscribing to RAYL.ApptivePro with circa 300 customers onboarding per month ramping from 150 in the initial quarter. These customers need to also spend CDN$1,500.00 on services such as directories, advertorial, managed services via the RAYL.Community.
On an industry wide basis in Canada using Glass Door or other Industry qualitative benchmark tracker, RAYL will achieve 75% or more highly satisfied rating as a desired place to work, with the company losing no more than 2% per of its work force and hire 90% of desired staff.